AALBC.com advertising price list updated Oct 7, 2011

AALBC.com Advertising Rates

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If you want over 250,000 books lovers to see your book or product each month, then advertise with AALBC.com (the African American Literature Book Club). AALBC.com is uniquely positioned to display your online advertisement before a large and highly targeted audience of avid readers and those interested books and film by or about people of African descent.

The #1 site for African American Literature™ now offers most types of advertising banners to promote your book, product or event.

To get started, click one of the different ad types below, call 212-692-622 , toll free 866-603-8394, or email us for more information.

A Variety of Standard and Custom Ad Types and Sizes Supported

Rectangle Banner 300 x 250 Banner
Embedded Video (300 Pixels wide)
Very Large Book Cover - 300 pixels wide (height proportionate to width)
Book Cover - 75 pixels high (width proportionate to height)
Large Horizontal (Leader board 728X90)
Large Vertical (Skyscraper 160X600)
Text Only Advertisement and hyperlinked content
Custom and non standard sizes, site sponsorship, and other advertising campaigns available

Simple Pricing Structure

Homepage only placement is $99 per month
Homepage and all content pages - Run of Site (ROS) placement is $249 per month
ROS Ads at bottom of the page are even less expensive as low as $49 per month
ROS campaigns receive 100's of thousands or impressions
Discounts available for campaigns lasting 2 months or longer or when multiple ads are run at the same time
Campaigns may start on any date
Easy and secure credit card, check, debit card payments via PayPal
Certified check or money order payments accepted via mail (No Checks)

Added Free Bonuses

All advertisers are entitled to a free Author profile for any campaign lasting 3 months or more - just ask!
All Advertisers will be mentioned on AALBC.com social media and eNewsletter -- a reach of more than 30,000 people.
Send us a photo of you with and an AALBC.com mug and get a free AALBC.com Ad like this one (Click for more information)

Customized Campaigns Available (call 212-692-622, toll free 866-603-8394 or email us for more information)

Invoicing and terms at AALBC.com's discretion (primarily to corporate clients)
We are also willing to negotiate pricing on customized packages
$6 CPM rates also available - $6 for every 1,000 impression - sold in 100,000 increments
Detailed performance reports for all CPM advertising purchases
CPM campaigns may be displayed to visitor in specific locations and during specific times and days, etc

300 x 250 Banner Click for more information	Embedded Video Click for more information
Book Cover Click for more information	Large Book Cover (Sponsor) Click for more information
Large Horizontal (leader board) Click for more information	Large Vertical (Skyscraper) Click for more information

AALBC.com eNewsletter insertion - $299

The AALBC.com eNewsletter is mail once a month to over 17,000 double opt-in subscribers (they must sign up on their own and then confirm that they sign up via a second email). All eNewsletters are posted on AALBC.com for future reference. Your banner will be included in that archive as well.

The advertising banner must be a horizontal banner (720X90). It will go at the very top of the newsletter. We only include one advertising banner in each newsletter. Click here to learn more.

Check out our Power Campaign
Have your book prominently displayed on the homepage of three prominent websites AALBC.com, Mosaicbooks.com ad Cushcity.com. Power Campaign also includes placement in the AALBC.com eNewsletter when purchased from AALBC.com.
http://aalbc.com/power_campaign.htm

Gilda Squire on how to
market your book with a limited budget

Your own web site on AALBC.com. Your photo, bio, book covers with descriptions, excerpts and more. Includes homepage placement for 1 full month! AALBC.com author profiles are permanently displayed on the site.

Author profiles are free for any author or publisher advertising for 3 months or more - just ask!

Get your Own Domain Name
Click here to get your own URL http://domainsforauthors.com
Register an URL now, even if you do not have a web site -- You can redirect visitors to your AALBC.com Author Profile when they type in your new web site name. Learn How

AALBC.com Book Reviews
Click here to read how to have your book reviewed by AALBC.com

Get a free AALBC.com advertisement

This ad appears at the bottom of every AALBC.com page. These ads get hundreds of thousands of impressions a month. Just order an AALBC.com mug, email a photograph of you with the mug and send us a short blurb with a link to your site. We will setup the rest. You can also hold a copy of your book or anything else to promote your brand.

This free AALBC.com advertisement will be limited to the first 10 published authors. If you want to make sure your ad will run please email Troy Johnson. See the free ads that are currently running below:

Additional Resources

Technically Savvy?
Advertise on AALBC.com Pages using Google Adwords

The Top 10 Things You Need to Know about On-line Advertising
by AALBC.com Founder Troy Johnson

Advertise on sites that target your audience.
Advertise on sites that have high traffic..
Advertise on sites that can provide details on your advertising campaign (how many times was the ad viewed and clicked). This will enable you to compare how well your advertisement is performing relative to other sites or forms of advertising.
More is always better: The more targeted people who see your advertisement, the more people who will have an opportunity to take action (fill out a form, visit a website, view a video, or buy a book).
Your creative (book cover, ad banner, or video) must be visually appealing (text legible, no fuzzy images)
Your landing page (where you send visitors who click you ad) should be; visually appealing, free of errors, directly related to and provide more information on the advertised product.
On-line advertising (advertising in general) is not a 1 week proposition. It takes time to build a brand; and continuous advertising is required to maintain it: Coca Cola, McDonalds, and Apple still buy advertising. Budget accordingly.
While the ultimate goal of your advertising campaign may be to sell a book; that is not the only reason you advertise (see #7).
On-line advertising does not replace promotion. Continue to promote your brand both on-line and off-line.
Ultimately, your business success is a function of your ability to maximize a customer's AWARENESS of a product that actually satisfies that customer's NEED.

Maximizing the Effectiveness of Your Ad
http://aalbc.com/effectiveads.htm

"Online advertising is an important tool to help expose your book to a large number of people at a relatively low cost. While increased exposure does not automatically guarantee a best seller (there are several factors which contribute to this); no exposure will certainly guarantee a flop.

The following information will help you understand how on-line advertising in general, and with AALBC.com in particular, can help increase your book's exposure and lead to more sales.