AALBC.com Founder's Appearances

AALBC.com Founder's Appearances

African American Literature Book Club - The #1 Site for "Readers of Black Literature"

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Troy Johnson

Company: Troy Johnson
Location: New York, New York
Website: www.aalbc.com

Biography:
Troy Johnson is a technology expert and industry leader in marketing books on the World Wide Web. Mr. Johnson is the founder and webmaster of AALBC.com, LLC (The African American Literature Book Club). AALBC.com was launched in 1998, and is now the largest and most frequently visited web site dedicated to books by and about black people. Johnson is also shareholder and Senior Book Editor, of the 5 year old, Harlem World Magazine. In addition, to his entrepreneurial ventures, Mr. Johnson has over 20 years of corporate experience; in roles ranging from designing wide area networks to managing international projects.

Mr. Johnson has been recognized in articles that have appeared in Publishers Weekly, Essence Magazine, The New York Times, The Amsterdam News, Black Issues Book Review, Emerge Magazine, Black Enterprise and many other publications. He has also made numerous radio and television appearances including C-Span2’s Book TV and The Black Family Channel’s Literary Living; and in 2005 was named one of the 50 Most Powerful African Americans in Publishing by Black Issues Book Review magazine.

Johnson is a frequent panelist and public speaker. His subjects and events have included lecturing on;

	“Success Strategies for the African American Book Market” at the PMA University
	“Distribution and the Internet” during the Sacred Circle/Spoken Word International Festival
	"Lessons Learned Outside of the Boardroom" Harvard African American Student Union
	"Using the Internet to Advance Black Arts" at Howard University
	“Get the Word Out: Marketing and PR” at the Small Press Center's Third Annual New York Round Table Writers’ Conference
	and many others

Mr. Johnson has served on numerous boards and committees including the advisory boards of the Harlem Book Fair, Black American’s in Publishing and New York is Book Country. He is currently a board member of the Literary Freedom Project and The Syracuse University Alumni Association Board.

Mr. Johnson holds a BS in Electrical Engineering from Syracuse University, an MS from Polytechnic University, and an MBA from New York University’s Stern School of Business. He lives, with his two daughters, in Harlem, New York.

Availability:
Available to give presentations and lectures on the World Wide Web, technology, publishing, entrepreneurship, and minority issues.

Speaking Fee/Honorarium:
Call for quote.

Media Interviews:
FREE

Contact:
Troy Johnson
AALBC.com, LLC
(866) 603-8394

http://www.facebook.com/people/Troy-Johnson/620627049
http://www.linkedin.com/in/aalbc

www.aalbc.com
www.thumperscorner.com
www.domainsforauthors.com
www.videobookpromo.com
www.hiphopbookclub.com

Visit http://aalbc.com/aboutus.htm to Learn more about Troy and AALBC.com

A Few of Troy's Up Coming Events and Activities:

Detroit, MI - February 2010
Details to follow...

Self-Publishing Symposium at the Schomberg Center for Research in Black Culture, Harlem, NY - March 7th 2010
http://aspicomm.com/selfpublishingsymposium
Panelist

The Tenth National Black Writers Conference - Brooklyn, NY - March 25 to March 28, 2010
http://events.aalbc.com/the_tenth_national_black_writers_conference.htm
Participant, and Sponsor

Previous Events:

The 2009 African American Literary Awards - Harlem, NY - September 24, 2009
http://events.aalbc.com/2009aalas.htm
AALBC.com - Best Book Club Award Nominee

Baltimore Book Festival - Baltimore, MD - September 25, 3:30PM - 4:15PM
http://www.baltimorebookfestival.org/index.cfm?page=schedules&id=381
Panelist: Black Money-Why the Urban Genre is Remaking the Book Business

Literary Salon (main stage) After facing rejection from agents and publisher many writers in the urban general went on to self-publish their books. Their experiences changed many of the ways urban fiction are promoted, sold and distributed. Many have gone to establish successful publishing entities. What other authors can learn from the business model of selling books in chicken shacks, barbershops and out of the trunk of your car. Will it stay this way? What’s missing in their sales technique? Interesting: many of these authors go on to start their own bookstores, publishing companies. Only for urban fiction because of repeat customers? Marketing & distribution techniques. Panelists include, Troy Johnson, AALBC.com, Ellis L. Marsalis, founder, Obie Joe Media and Tracie Howard, Random House author, 7 novels, urban marketing expert.

National Book Club Conference – Atlanta, GA – July 31 to August 2, 2009
Panelist - Discussion: What Makes Black Books Go – And Not Go
http://events.aalbc.com/nbcc_2009.htm

Hot Book Fun in the Summertime III (2009) – New York, NY – July 19, 2009
Event Sponsor
http://events.aalbc.com/hot_book_fun_3.htm

Harlem Book Fair – New York, NY – July 18, 2009
Author Talk Presenter - A Journal for Jordan: A Story of Love and Honor by Dana Canedy and Others
http://events.aalbc.com/harlem_book_fair_2009.htm

Book Expo America – African American Pavilion – New York, NY – May 30, 2009, 2 PM
Special Book Industry Award Recipient
http://reviews.aalbc.com/book_expo_america_recap.htm

3rd Annual Black Pack Party – New York, NY – May 30, 2009, 7 PM
http://events.aalbc.com/3rd_annual_black_pack_party.htm
Event Sponsor and Host

New Rochelle Public Library – Westchester, NY – June 2, 2009, 6:30p – 8:00p
http://events.aalbc.com/newroc_pub_lib_prof_pub_sem.htm

Seminar Presenter: Getting the Word Out: Marketing and PR
New Rochelle Public Library
201 Pondfield Rd
Bronxville, NY 10708
(914) 632-7878

Program cost: Free to the Public

Fundraiser & Benefit for the Literary Freedom Project – New York, NY – June 7, 2009, 2 to 5 PM
http://events.aalbc.com/2009_mosaic_spring_benefit.htm

AALBC.com Gallery featuring Marcia Wilson's Dripping Ink Exhibit and a reading by Cheryl Boyce-Taylor
Host

HW Radio – internet Radio – May 8, 2009, 6:30PM
http://www.blogtalkradio.com/harlemworld
HW's Speaks to Troy Johnson, AALBC.com

National Black Book Festival – Houston, TX – May 16 & May 17, 2009
http://www.nationalblackbookfestival.com
Event Sponsor and Seminar Presenter

Marketing Your Book On a Limited Budget
Moderator: Oswald Scott, Author and Attorney
Panelists: Troy Johnson, Founder, AALBC.com and Dana Pittman, Nia Promotions
Saturday, May 16 @ 4:00 p.m.

Book Club Meeting – One Spirit Book Club – March 7, 2009 - Silver Spring, MD
Discussing: No Matter What!: 9 Steps to Living the Life You Love by Lisa Nichols (watch video of event http://aalbc.com/authors/lisa_nichols.htm)

Off The Page on WBAI New York 99.5 FM - New York City - Friday March 6, 2009 at 11:35 AM
http://aalbc.com/off_the_page.htm

The 2009 ALA Midwinter Meeting – Denver, CO – Jan 23-28, 2009
http://www.ala.org/ala/conferencesevents/upcoming/midwinter/home.cfm
Exhibitor: Supporting The Literary Freedom Project

The Fifth Annual Brother 2 Brother Literary Symposium - Houston, TX - November 21 - 22, 2008
http://www.b2bls.com
Corporate Sponsor, Panelist - So you Wanna be a Writer? Ask the Authors!

The Antigua & Barbuda International Literary Festival - Antigua, West Indies - November 7 - 9, 2008
http://www.antiguaandbarbudaliteraryfestival.com
Speaker

WHCR 90.3 FM, New York - September 19, 2008, Time 6PM

African American Literary Awards Show - New York, NY - September 25, 2008
http://www.literaryawardshow.com
Advisory Board Member

Coming Back Together (CBT) IX - L.C. Smith Student NSBE and SHPE- Syracuse University - September 26, 2008
http://progdev.syr.edu/CBT/cbtwelcome.aspx
Panelist: Panel Discussion, Voices of Experience, Academics to Accomplishments

National Book Club Conference - Atlanta, GA - August 1 - 3, 2008
http://www.nationalbookclubconference.com/itinerary.aspx
Participant

Harlem Book Fair - Harlem, NY - July 19, 2008
http://www.qbr.com
Panel Moderator: Gay And Lesbian Writers: Breaking Surface

Hot Book Fun in the Summertime II - New York, NY - July 20, 2008
http://events.aalbc.com/hot_book_fun_2.htm
Sponsor

Black Writers Reunion & Conference - Tampa, Florida - June 19-21, 2008
http://www.blackwriters.org/
Sponsor

WHCR 90.3 FM, New York - What's in Your Hand - Radio Program with Host Ricky Young - June 15, 2008, 6AM
http://www.whcr.org/SHOW_PROFILE/whats_in_your_hand.html

Book Expo America - Los Angeles Convention Center - May 29 - June 1, 2008
http://events.aalbc.com/bookexpo_america_2008.htm
Exhibitor - African American Pavilion
Panelist - Subject: Children's Books
Seminar- The Real Deal on On-line Book Promotion

National Black Book Festival - Houston, Texas - May 17-18, 2008
http://www.nationalblackbookfestival.com
Seminar: “Marketing Your Book on a Limited Budget,” and it will take place Saturday afternoon, May 17 at 4:00 p.m.

The Ninth National Black Writers Conference - Brooklyn, NY - March 28 - 30, 2008
http://events.aalbc.com/the_9th_national_black_writers_conf.htm
Sponsor

The 3rd Annual Self-publishing Symposium - Schomburg Center for Research in Black Culture - New York, NY - Sunday, March 9, 2008
Panelist: “The Real Deal about Book Deals!”
http://www.aspicomm.com/selfpublishingsymposium/
Video of Entire Seminar Coming Soon

Harvard Business School: Invitation to 36th Annual H. Naylor Fitzhugh Conference: Panel Session 6: Authentic, Dynamic, & Real: Lessons Learned Outside of the Boardroom - Boston, MA - February 23, 2008
http://www.hbsaasu.com/custpage.cfm/frm/15007/sec_id/15007#news3292

DuEwa Frazier's Rhymes, Views & News Show - February 24, 2008 5:00 PM
Authors, artists, events & more!
HOT BOOKS in '08!! Interview with AALBC.com Founder, Troy Johnson
http://www.blogtalkradio.com/DuEwaFrazierShow

Brooklyn Technical HS Young Entrepreneur Association: Career Day, January 19, 2008
http://www.bths.edu
Speaker

Outstanding Alumni Award - Award Recipient
Friday October 12, 2007 Syracuse, NY
The Outstanding Alumni Award is presented each year to Syracuse University alumni. This award offers the opportunity to honor not only the prominent achievers, but also the unsung "champions." The award can be in recognition for an individual's outstanding service to the university, and may also include their civic achievements and career achievements. This award is presented during Homecoming Weekend held each year in the
http://archives.syr.edu/archives/awards/alumni.html

Troy Johnson Interviewed on Winbrook Pride Arts and Entertainment TV Show
October 23, 2007
http://video.google.com/videoplay?docid=-2076696642808489379&hl=en

Harlem Book Fair: Panel Discussion Book Reviews - Panelist
Saturday, July 21, 2007 Harlem, NY
http://www.qbr.com/page8946.asp

Over the past five years, book coverage at dozens of newspapers has been cut back or slashed altogether, puffed up with wire copy, or generally treated as expendable. How does this impact the marketing of books targeted to the African American reader, which already suffers from paltry recognition in the mass media? Authors can purchase a review in some black book review publications. Is this an unethical abuse of reader trust or simply a necessary business tool for ad-starved publications?

PMA University Panel: Success Strategies for the African American Book Market - Instructor
Wednesday, May 30, 2007 in New York City
http://www.pma-online.org/pmau2007/1.cfm

BookExpo America 2007, African American Pavilion - Speaker and Exhibitor
John Jacob Javits Convention Center, New York City, May 31- June 3, 2007
http://events.aalbc.com/bookexpo_america_2007.htm

harlemworld Magazine Celebrates Books - Host
An exclusive celebration of literature and the hottest authors who define it. - Wednesday, March 28th at 7PM
http://events.aalbc.com/hw_celebrates_books.htm

Small Press Center's Third Annual New York Round Table Writers’ Conference - April 2007 - Panelist (Get the Word Out: Marketing and PR)
General Society Library, 20 W. 44th St., NYC, April 14 at 9:00 am
http://www.writersconferencenyc.org/

Second Annual Self-Publishing Symposium at the Schomberg Center for Research in Black Culture - March 2007 - Panelist (Session I : Truths about Self/Independent Publishing)
http://events.aalbc.com/self-publishing_symposium_07.htm

Related Links

Troy Johnson's Blog
http://troyjohnson.name