How to Monitor you AALBC.com Ad Campaign

How to Monitor you AALBC.com Ad Campaign

African American Literature Book Club - The #1 Site for "Readers of Black Literature"

AALBC.com Home • Back • Home • Next • Author Profiles • Book Profiles • Writer's Resources • Reviews • Events • About Us • Buy Any Book • Advertise •

The information on this page will help you begin to utilize the wealth of data available from your AALBC.com advertising account.

Logging into Our Ad Server Software

Visit http://aalbc.advertserve.com/advertpro to log on our server and review you advertising campaign results. You may also click the Advertiser Login link on the AALBC.com homepage.

To log on to our server simply enter your Account Username, Account Password (this information was supplied when your account was setup) and be sure to select "Advertiser" as your Account Role.

Main Screen Navigation

Once you have logged in, you will see a screen similar to the screen shot below:

You will be presented with summary of your advertising campaign. This summary includes a running total of the number of views and the number of clicks generated, as well as a summary of the daily activity for the past week.

The advertiser above has several active campaigns. This would be typical for publisher or anyone else with several titles to promote. Self published authors may only have 1 or 2 active campaigns.

The REPORTS Section

The most valuable portion of the monitoring tool is the REPORTS section. You may access the reports section by clicking the reports icon located on the upper right hand side of the screen (circled in red below). All reports show data in real-time.

Of course there is tremendous value in exposing your book or service to AALBC.com visitors; however the information derived from the data on our server is a great added benefit.

Upon logging into the reports section, you will find a summary of views and clicks for all of your ads. Some of the other reports you can view include:

A graphical representation of clicks and views delivered over the last 14 days
(of course you may choose any time frame you like)

A breakdown by of views and clicks by campaign
This campaign has a click through ratio of 1.07%. AALBC.com (and partners including Mosaicbooks.com) typically delivers higher, often much higher, click through ratios than the commonly quoted industry average of 0.5 to 0.6%.

A summary of views and clicks by hour (GMT +5)

Of course there are many other types of reports including:

Views and clicks by media (book cover or ad banner image)
This is particular useful for advertisers with several book covers to display. One can quickly see which books covers are drawing the most attention. Publishers can use this information to determine which book would benefit most from additional promotion.

Summary of views and clicks by day
Did you last book signing or radio broadcast result in a surge of traffic on interest in your book? Is your book's popularity increasing over time? These questions and more can be answered with the daily and hourly reports.

Summary of Clicks and Views by the AALBC.com page that displayed your image
This can tell you which AALBC.com pages, that is displaying your image, is resulting in more frequent clicks on your book (remember the AALBC.com homepage in only one of thousands of static and dynamically generated pages. Often there are other pages viewed more frequently than the AALBC.com homepage. Here is a list of other very popular AALBC.com pages that have room for advertising.

Accounting Reports
See, in real-time, how much your campaign has cost so far and how many more views you have left in your campaign. This will give you plenty of time to replenish account before you run out of views.

All of these reports will help you reap the greatest benefit of your advertising budget and help maximize your popularity and potential for sales.

Questions

If you have any additional questions please contact AALBC.com founder, Troy Johnson.

Related Links

Maximizing your Advertising Dollars